🧩 The Assignment Develop a graphic and image style that builds upon the existing identity but takes it to the next level. The goal is to create visual consistency and a clear “wow factor” across their marketing materials. 🎯 Objectives Modernize and professionalize the visual expression. Feel premium, fresh, and crisp – but still relevant to the construction industry. Establish a clear, recognizable look for both static visuals and video. 📦 Deliverables Defined image and photo style (lighting, tone, background, overall look). Clear copy overlay rules (font size, placement, color blocks or transparent backgrounds). 4–5 example formats (e.g. social media posts, web banners, presentation layout) showing how the system works at different sizes. A short visual guideline PDF that the client can use internally as a master reference. 🧠 Creative Direction Build on existing logo, colors, and fonts. Adjust tone and aesthetics to fit the construction field, but avoid the traditional “heavy” industry feel. Think modern Scandinavian, clean and confident. The results will be used as master templates for the client’s internal marketing. ⏰ Deadline ASAP – the client is ready to start immediately. 💰 Payment Pay is negotiated directly with the client, based on experience and project scope.